Yes, okay, I'll buy it then!

Holding a gun to someone’s head to get them to do what you want is an effective way of persuading them to buy your product, but then if you are going to cast aside law and order, you may as well just take their money and keep the product. If repeat business is important to you,… Read More

Virtual working

Several years ago I setup my first virtual business without being fully aware of that term at the time. Unfortunately I’d misread the market and the product that I thought would sell like hotcakes really failed to attract any interest from its target market. With a complete lack of customers, it was pointed out to me… Read More

You're fired!

Bob was a popular software developer at an unnamed US Infrastructure company and regularly named as best software developer in the building. It therefore came as a bit of a surprise to many, that following an IT security audit in 2012, Bob was promptly fired for what many might describe as ‘inspired brilliance’.… Read More

The Double-Sided Network Conundrum

“Which came first, the chicken or the egg?” is an oft quoted phrase used in a philosophical context to demonstrate a seemingly unanswerable problem – the circular argument. Traced back to Aristotle, although undoubtedly rooted further back in time, this phrase was frequently used analogous to broader discussions about the origins of life, the universe… Read More